Age Performance is in the current issue of the Zions Bank Community magazine — see our article below:
Excerpts from the Zions Bank Speaking on Business Radio Series.
See www.zionsbank.com/speakingonbusiness for radio listings and for more information.
By Chris Redgrave
Host of Speaking on Business
Did you know that research has found that as you get older, your muscle mass actually decreases? According to Discovery Health, the loss of fast-twitch muscle fiber makes us move slower as we age. This makes exercise for older adults critical, especially with the more than 40 million people in the United States who are 65 and above, according to the 2012 U.S. Census.
Taking care of aging baby boomers is a cause Paul Holbrook, owner of Age Performance, is passionate about. He specializes in personal training for people 50 and older. The idea has really caught on in the seven and a half years since Holbrook launched it in 2005. It’s grown from a small gym with himself as the only trainer to a brand new 4,200-square-foot facility with five trainers.
You won’t find any of the trainers at Age Performance using the terminology anti-aging. Instead, Holbrook says they’re pro-aging and focusing on helping their clients increase in strength, stair-climbing ability and walking speed. These are specially-designed exercises created with this age group in mind, so they’re safe and effective. They’re all designed to fight sarcopenia, or loss of muscle from aging.
Age Performance clients can choose which program works best for them from a variety of programs, and can come to the gym several times a week or just once a month, working out in the studio or having the trainer come to their home. And they have access to an online support group with real-time videos of the exercises.
Holbrook first became interested in exercise for an older demographic after watching his uncle slowly decline while living in a nursing home. He decided to become a gerontologist, earning his master’s degree in gerontology from the Fischer Institute for Wellness at Ball State University. He later became a certified strength and conditioning specialist and has worked as a personal trainer for more than 20 years.
With baby boomers turning 65 at a rate of 10,000 per day for the next 20 years according to the Pew Research Center, the timing for Age Performance couldn’t be better. ■
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