Meet the Fitness Experts

Brian Deede

Personal Trainer | MA, CSCS, USAW

Brian grew up near Milwaukee, Wisconsin where he earned a scholarship to play NCAA Division I football. He has over 15 years of teaching and coaching experience, having clocked thousands of hours honing the talents of high school student athletes in the upper Midwest.

After a brief stint selling medical devices, Brian realized his true calling: encouraging people to be active stakeholders in their own wellness. Today, he does just as a personal trainer. When not at work, he keeps busy carting his kids around to their many activities—all which he loves attending.

Meet the Fitness Experts

Our certified team boasts over 50 combined years of training experience.
  • Paul Holbrook

    Founder & Strength Coach | MA, CSCS

    With a master’s degree in gerontology from the Fischer Institute for Wellness at Ball State University, Paul has clocked over 60,000 personal training hours in his training career.

  • Mike Brown

    Strength Coach | BS

    Splitting his coaching time between the gym and field, Mike believes training should support the activities and lifestyle his clients love — an idea reflected in his unique training approach.

  • Holly Michaels

    Strength Coach | MS, ACSM-EP, NASM-CPT, CHES

    As an experienced trainer and former college athlete, Holly is passionate about tailoring exercises to fit her clients’ individual needs and goals.

  • Brian Deede

    Strength Coach | MA, CSCS, USAW

    As a past NCAA football player with over 15 years of teaching and coaching experience, Brian’s enthusiasm for fitness fuels his passion for individualized training.

  • Michael Powell

    Strength Coach | BS

    A dedicated rock climber with a background in coaching, Mikey enjoys helping people connect with a better quality of life through improved movement, strength, and mobility.

  • Emily Ellis

    Strength Coach | BS, NASM

    Fascinated by the human body, Emily lives by the philosophy that exercise leads to a better quality of life, and believes everyone can be successful with fitness, no matter the age or body type.