Meet the Fitness Experts

Brian Deede

Personal Trainer | MA, CSCS, USAW

Brian grew up near Milwaukee, Wisconsin where he earned a scholarship to play NCAA Division I football. He has over 15 years of teaching and coaching experience, having clocked thousands of hours honing the talents of high school student athletes in the upper Midwest.

After a brief stint selling medical devices, Brian realized his true calling: encouraging people to be active stakeholders in their own wellness. Today, he does just as a personal trainer. When not at work, he keeps busy carting his kids around to their many activities—all which he loves attending.

Meet the Fitness Experts

Our certified team boasts over 50 combined years of training experience.
  • Paul Holbrook

    Founder & Strength Coach | MA, CSCS

    With a master’s degree in gerontology from the Fischer Institute for Wellness at Ball State University, Paul has clocked over 60,000 personal training hours in his training career.

  • Holly Michaels

    Strength Coach | MS, ACSM-EP, NASM-CPT, CHES

    As an experienced trainer and former college athlete, Holly is passionate about tailoring exercises to fit her clients’ individual needs and goals.

  • Brian Deede

    Strength Coach | MA, CSCS, USAW

    As a past NCAA football player with over 15 years of teaching and coaching experience, Brian’s enthusiasm for fitness fuels his passion for individualized training.

  • Michael Powell

    Strength Coach | BS, CSCS

    A dedicated rock climber with a background in coaching, Mikey enjoys helping people connect with a better quality of life through improved movement, strength, and mobility.

  • Jasmine Yadeskie

    Jasmine Yadeskie

    Strength Coach | BS, CFSC

    Possessing a comprehensive knowledge of the latest advancements in health and wellness in the field of aging, Jasmine has a genuine passion for helping seniors lead fulfilling lives.

  • Ayse Elma, strength coach, Age Performance

    Ayse Elma

    Strength Coach | BS, CSCS

    With a master’s degree in Exercise Science and years as a collegiate athlete, Ayse brings a unique style to her training, helping clients reach their fitness and longevity goals.

  • Patrick Heagney, strength coach, Age Performance

    Patrick Heagney

    Strength Coach | BS, CFSC

    With a life-long passion for fitness, and a desire to mentor people, Patrick uses his extensive knowledge of fitness training to help others live a healthier, happier and more productive life.