Meet the Fitness Experts

Paul Holbrook

Founder & Strength Coach | MA, CSCS

Paul earned his master’s degree in gerontology from the Fischer Institute for Wellness at Ball State University. He interned at the Human Nutrition Research Center on Aging at Tufts University under the direction of Dr. Maria Fiatrone and Dr. Miriam Nelson, where he also studied the social and psychological aspects of aging in relation to health.

Later, in Boston, Massachusetts, Paul grew involved in increasing muscle strength and mass through resistance training in older adults at the Hebrew Rehabilitation Center for the Aged. He went on to earn his certification as a strength and conditioning specialist through the National Strength and Conditioning Association, along with certifications from the Titleist Performance Institute, Original Strength, and in the Functional Movement Screen.

In 2005, Paul founded Age Performance, where he continues to develop comprehensive training programs to improve the physical function and human performance of adults over 40. In his 27-year-and-counting career, Paul has clocked over 60,000 personal training hours.

When not helping clients achieve their fitness goals, Paul sits on the advisory board of the Huntsman World Senior Games and  the Functional Aging Institute, frequently giving seminars about physical performance at fitness centers and senior housing developments. Paul is a long-time Zen practitioner under Zen Master Genpo Roshi in Salt Lake City. He also competed in the Senior Games, medaling in the 50-meter, 100-meter, 200-meter, and 400-meter events.

Meet the Fitness Experts

Our certified team boasts over 50 combined years of training experience.
  • Paul Holbrook

    Founder & Strength Coach | MA, CSCS

    With a master’s degree in gerontology from the Fischer Institute for Wellness at Ball State University, Paul has clocked over 60,000 personal training hours in his training career.

  • Holly Michaels

    Strength Coach | MS, ACSM-EP, NASM-CPT, CHES

    As an experienced trainer and former college athlete, Holly is passionate about tailoring exercises to fit her clients’ individual needs and goals.

  • Brian Deede

    Strength Coach | MA, CSCS, USAW

    As a past NCAA football player with over 15 years of teaching and coaching experience, Brian’s enthusiasm for fitness fuels his passion for individualized training.

  • Michael Powell

    Strength Coach | BS, CSCS

    A dedicated rock climber with a background in coaching, Mikey enjoys helping people connect with a better quality of life through improved movement, strength, and mobility.

  • Patrick Heagney, strength coach, Age Performance

    Patrick Heagney

    Strength Coach | BS, CFSC

    With a life-long passion for fitness, and a desire to mentor people, Patrick uses his extensive knowledge of fitness training to help others live a healthier, happier and more productive life.

  • Ayse Elma, strength coach, Age Performance

    Ayse Elma

    Strength Coach | BS, CSCS

    With a master’s degree in Exercise Science and years as a collegiate athlete, Ayse brings a unique style to her training, helping clients reach their fitness and longevity goals.

  • Jasmine Yadeskie

    Jasmine Yadeskie

    Strength Coach | BS, CFSC

    Possessing a comprehensive knowledge of the latest advancements in health and wellness in the field of aging, Jasmine has a genuine passion for helping seniors lead fulfilling lives.